About

Ivan Puzyrev is co-founder of the spatial intelligence platform Magic (500,000+ users), with more than 10 years of experience in digital strategy — focusing on spatial computing and city-scale extended reality implementation.

His project portfolio includes Lexus, L’Oréal, Dubai Culture, the Hermitage Museum, the Museum of the Future, and many others. He is a guest lecturer at Heriot-Watt University (UK/UAE), Wollongong University, SAE Institute and Central University.

What I do

Focus: Spatial intelligence · Spatial computing · City-scale extended reality · Digital strategy
Companies: Magic · co-founder · spatial intelligence platform · 500,000+ users

W3rlds · co-founder · immersive 3D platform for brands

Selected clients & partners

Lexus L’Oréal Etisalat Dubai Culture Ras Al Khaimah Culture Hermitage Museum Museum of the Future Venice Biennale

Teaching

Guest lecturer: Wollongong University (UAE)

Heriot-Watt University (UK/UAE)

SAE Institute (UAE)

Central University

Research

Publication: From Product Capture to AI-Enabled Retail Media Operations: Hybrid Product Visualization as a Digital Transformation Capability in E-Commerce

Ivan Puzyrev, Andrey Berezin & Kwabena Frimpong · SaudiCIS 2026 — 2nd Saudi Conference on Information Systems, KFUPM, Dhahran · accepted, to appear in the AIS Electronic Library

Speaking

AWE USA Mobile World Congress, Shanghai AVR360, London UCL, London Wearable Technology Show, London Future Go Tech Summit, Istanbul UAE Minister for AI conference

Education

Studied at: Technical University of Denmark (DTU)

Universitat Politècnica de Catalunya (UPC)

Strelka Institute

Selected work

Projects: Magic · AI video generation platform

AR Crowdsourcing · participatory urban planning in AR

VR Space Audit · behaviour-driven architecture in VR

VR Meditation · 360° macro-stereo VR with a neuro-interface (steer the environment with your mind)

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