Magic
An AI video generation platform that turns complex production into a one-button experience — cinematic, studio-quality content in seconds.
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What it is
Magic (formerly Openmagic) is an AI video generation platform that makes cinematic content creation fast and effortless. It combines advanced 3D, CGI, and VFX with an intuitive workflow, turning complex production into a one-button experience.
Built for creators, agencies, and brands, Magic empowers anyone to turn ideas into viral, studio-quality content in seconds — without a production crew, a render farm, or weeks of post.
What it does
One-button production
The hard parts — 3D, CGI, and VFX — happen under the hood. You describe the idea; Magic handles the pipeline.
Cinematic quality
Output that looks studio-made, not template-made — the kind of content that actually stops the scroll.
Built for speed
Ideas become finished, shareable video in seconds, so you can iterate at the pace of the feed.
Who it’s for
Creators who want studio-grade output without a studio. Agencies producing more, faster, for more clients. Brands turning ideas into viral, on-brand content at the speed social demands.
Ivan’s role
Ivan Puzyrev is a co-founder of Magic, bringing 10+ years in digital strategy, spatial computing, and emerging tech to a platform now used by more than 500,000 people. It’s the clearest expression of his belief that powerful creative tools should be accessible to everyone — not just to teams with big production budgets.
Try Magic
The fastest way to understand it is to make something. Jump in and turn an idea into a video.
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