Reading the room: what your gaze reveals about a space
At Mobile World Congress in Shanghai I spoke on the main Leaders Stage about a simple idea: if you track where people look inside a space, you can measure how that space actually makes them feel — before it is built. That gaze-driven method is the research behind my VR space audits, and it sits inside a bigger shift to XR.
Attention is data
In a headset you can know exactly where a person looks. Aggregate that across many people and you get an honest map of what a room, a store or a building draws the eye to — and what it quietly ignores. That turns a subjective "does it feel right?" into something you can measure and design against, before a single wall goes up. It also raises a question I care about a lot: your gaze is biometric data, and it should be treated that way — more on that in the ethics of spatial computing.
Where it fits: the move to XR
This is one piece of a larger shift from screens to spatial computing. When the interface stops being a rectangle and becomes the world around you, attention and gaze become the core signal — the thing you design with. I talked through that on stage and where AR and XR are heading. If you want the longer argument, it is in what changes when the interface is the world and what spatial intelligence is.
Coverage
Some of what came out of that stage and event was written up here:
Designing a space around how people feel?
This is exactly what I help teams do — turn attention and behaviour into design decisions before you build. Book a call.
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